Who Is Seeing You?
There are over 65,0000 people living in our mailing area of Sterling, Rock Falls, Dixon and Oregon IL. As a direct mailed magazine, we reach every address using USPS. That means all homes, all businesses, all post offices boxes, all apartments and all rural communities are included in our mailing. Also in addition to our direct delivery are multiple newsstands in and around our mailing area, as well as many drop off locations in offices and high traffic areas. We also offer a digital magazine, website and presence on social media sites. Your opportunity to reach new customers comes seven times a year!
The Value of Direct Mail
My name is Denise Young and I am the publisher of Yellow Dog Publishing.
These magazines that you are about to review are direct mail publications. I grew up in a small
town in northern Illinois where I was raised to not judge a book by its cover. This life lesson
has taken me many places in my entrepreneurial journey. As a former restaurant-bakery co-
owner, we valued all our customers regardless of how much they spent in our stores, the simple
fact remained that they chose to spend their money with us. I am frequently asked why we have
chosen to market three of our magazines by using Direct Mail. The reason we do this is because it’s
effective. We’re delivering well over 31,000 copies of each publication, that means people see
you. This also means if you offer a great product or service, you will see
results. Ask our customers.
These magazines that you are about to review are direct mail publications. I grew up in a small
town in northern Illinois where I was raised to not judge a book by its cover. This life lesson
has taken me many places in my entrepreneurial journey. As a former restaurant-bakery co-
owner, we valued all our customers regardless of how much they spent in our stores, the simple
fact remained that they chose to spend their money with us. I am frequently asked why we have
chosen to market three of our magazines by using Direct Mail. The reason we do this is because it’s
effective. We’re delivering well over 31,000 copies of each publication, that means people see
you. This also means if you offer a great product or service, you will see
results. Ask our customers.
Testimonials
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“ValuChic provides an excellent opportunity to reach 31,000 homes through direct mail marketing in the Sauk Valley area. The magazine’s print quality and graphic design allows it to stand out among the crowd and enhances the readability of its content. I have been placing ads with ValuChic since its beginning and plan to continue working with Denise and her team for years to come.”
-Josh Albecht Director of Marketing & Public Affairs Rockford Area Convention & Visitors Bureau |
“I am a big fan of Yellow Dog Publishing, its
management, creative team and its magazines. Starting with the creative team, I was able to provide logo, color codes and content and they were able to hit exactly what I was looking for with minimal effort from me. As for the closed business resulting from being a part of their magazine, I was able to generate business from locations that would’ve taken months or years to access and I am sad to see 2016 go as it has been my best year yet. Thanks, Denise and Yellow Dog!” -Will Lee Associate Attorney Ludens Potter & Melton in Morrison. |
We have been advertising in Valuchic's direct
mail magazine since its inception and for one basic reason, it works. Over the past few years we have dropped almost all other print media advertising due to poor ROI, and experience the opposite with Valuchic. The quality of the magazine is outstanding and the staff is friendly and professional. -Beth Henderson Owner White Pines Inn |
Facts from USPS:
81% of recipients read their mail
79% of consumers find reading mail more helpful than going on line.
Direct Mail will help to strengthen integrated marketing plans
Contact us for more information at (815)-718-5808
81% of recipients read their mail
79% of consumers find reading mail more helpful than going on line.
Direct Mail will help to strengthen integrated marketing plans
Contact us for more information at (815)-718-5808
