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Yellow Dog Publishing
We Like you!  Like us! Follow us!

Who Is Seeing You?

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There are over 65,0000 people living in our mailing area of Sterling, Rock Falls, Dixon and Oregon IL. As a direct mailed  magazine,  we reach every address using USPS. That means all homes, all businesses, all post offices boxes, all apartments and all rural communities are included in our mailing.  Also in addition  to our direct delivery are multiple newsstands in and around our mailing area, as well as many drop off locations in offices and high traffic areas. We also offer a digital magazine, website and presence on social media sites. Your opportunity to reach new customers comes seven times a year!  


The Value of Direct Mail

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 My name is Denise Young and I am the publisher of Yellow Dog Publishing.
These magazines that you are about to review are direct mail publications. I grew up in a small 
town in northern Illinois where I was raised to not judge a book  by its cover.   This life  lesson 
has taken me many  places in my entrepreneurial   journey.  As a  former restaurant-bakery  co-  
owner,  we valued all our customers regardless of how much they spent in our stores, the simple 
fact remained that they chose to spend their money with us. I am frequently asked why we have 
chosen to market three of our magazines by using Direct Mail. The reason we do this is because it’s 
effective. We’re delivering well over 31,000 copies of each publication,  that means people see 
you. This also means if you offer a great product or service, you will see
results.   Ask our customers.

​Testimonials

“ValuChic provides an excellent opportunity to reach 31,000 homes through direct mail marketing in the Sauk Valley area. The magazine’s print quality and graphic design allows it to stand out among the crowd and enhances the readability of its content. I have been  placing ads  with  ValuChic  since  its beginning and plan to continue working with Denise and her team for years to come.”
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-Josh Albecht
Director of Marketing & Public Affairs
Rockford Area Convention & Visitors Bureau
“I am a  big fan  of Yellow  Dog Publishing,  its
management, creative  team  and its magazines. Starting  with the creative  team,  I  was  able  to 
provide  logo, color codes and content  and they were able to hit exactly what I was looking for 
with minimal effort from me.  As for the closed business resulting from being a part of their 
magazine, I was able to generate  business from locations  that would’ve taken months or years to access and I am sad to see 2016 go as it has been my best year yet. Thanks, Denise and Yellow Dog!”

-Will Lee
Associate Attorney
Ludens Potter & Melton in Morrison.
We have been advertising  in Valuchic's  direct
mail magazine since its inception and for one basic reason, it works.  Over the past few years we have dropped almost all other print media advertising due to poor  ROI, and experience the opposite  with  Valuchic.   The  quality of  the magazine is outstanding and the staff is friendly and professional.
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-Beth Henderson
Owner
White Pines Inn

Facts from USPS:
81% of recipients read their mail
79% of consumers find reading mail more helpful than going on line.
Direct Mail will help to strengthen integrated marketing plans
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Contact us for more information at (815)-718-5808

                                                    
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